When collaborating with a new client who lacks an existing digital marketing strategy, especially in niche markets, I meticulously analyze successful competitors to understand the key factors behind their performance. I then integrate a comprehensive approach that combines UX/UI design with SEO and a creative marketing strategy to ensure optimal results. I approach this process with the utmost dedication and seriousness.
For Norquay Jewellers, I have implemented e-commerce SEO to enhance the visibility and usability of their unique niche products. I conducted a detailed analysis of competitors in the niche and researched trending product keywords to optimize their SEO strategy effectively. Additionally, I identified key product keywords that the owner could integrate into his work as an artist to maximize SEO benefits. The design improvements reorganized the display of his collections, making it easier and faster for customers to understand and appreciate the unique value and personalization of his jewelry.
My comprehensive approach, integrating a customized e-commerce marketing strategy with advanced e-commerce SEO, has significantly boosted Norquay Jewellers’ online visibility and is driving growth in customer engagement.