LUTW - cynthian.ca

Brand Repositioning

I helped LUTW refresh their look and story to better connect with users and supporters. The rebrand aligned with their mission and made them more relatable to donors looking for real, measurable results.

CRM Optimization & Subscriber Growth

Refined LUTW’s CRM integration, optimized the newsletter and lead acquisition funnel. Implemented strategies to grow the subscriber base through digital campaigns, and streamlined sign-up workflows.

Website Refresh

I led the redesign of LUTW’s website, making it cleaner and easier for people to navigate. The update made it simpler for donors and volunteers to find what they needed, learn about the organization’s work, and support it through donations or volunteering.

Email Marketing & Newsletters

I design and send out consistent, effective email campaigns and newsletters that share stories, impact updates, and upcoming initiatives to keep everyone informed and engaged.

Social Media Strategy & Execution

Developed and implemented a comprehensive social media strategy to strengthen brand consistency and expand digital reach. Revamped all channels (Instagram, Facebook, LinkedIn), launched a content marketing calendar, and manage daily community engagement to build trust and increase awareness.

Content Creation & Community Management

Produce high-impact content showcasing field stories and volunteer highlights. I manage all platforms, responding to community inquiries and increasing engagement rates significantly.

Strategic Solutions Delivered

Strategic Direction