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LUTW-logo
Organic Traffic
↑ 0 %
Social Media Engagement
↑ 0 %
Organic Sessions
↑ 17 %

Brand Management, Digital Transformation, Top Search Visibility & Content Marketing

As LUTW’s digital partners, we led a complete rebrand, streamlined their website to maximize donor impact, and developed a high-performing digital strategy. Our work included a full social media revamp, HubSpot CRM integration, email marketing, and clear strategic direction to strengthen how the organization connects with donors, volunteers, and communities.

Results:

  • Stronger donor and volunteer engagement
  • A refreshed and mission-aligned brand
  • Improved digital performance across channels
  • LUTW now ranks #1 on Google for key terms like “solar energy charity”
  • The organization is also being referenced on ChatGPT, increasing visibility and trust

Strategic Solutions Delivered

Strategic Direction

We support the LUTW team by spotting digital growth opportunities, helping clarify our brand messaging, and making everyday processes smoother with a bit of automation.

Brand Repositioning

We helped LUTW refresh their look and story to better connect with users and supporters. The rebrand aligned with their mission and made them more relatable to donors looking for real, measurable results.

CRM Optimization & Subscriber Growth

Refined LUTW’s CRM integration, optimized the newsletter and lead acquisition funnel. Implemented strategies to grow the subscriber base through digital campaigns, and streamlined sign-up workflows.

Website Refresh

We redesign of LUTW’s website, making it cleaner and easier for people to navigate. The update made it simpler for donors and volunteers to find what they needed, learn about the organization’s work, and support it through donations or volunteering.

Email Marketing & Newsletters

We design and send out consistent, effective email campaigns and newsletters that share stories, impact updates, and upcoming initiatives to keep everyone informed and engaged.

Social Media Strategy & Execution

Developed and implemented a comprehensive social media strategy to strengthen brand consistency and expand digital reach. Revamped all channels (Instagram, Facebook, LinkedIn), launched a content marketing calendar, and manage daily community engagement to build trust and increase awareness.

Content Creation & Community Management

Produce high-impact content showcasing field stories and volunteer highlights. I manage all platforms, responding to community inquiries and increasing engagement rates significantly.

SEO Optimization & Organic Growth

Implemented a tailored SEO strategy, including technical fixes, keyword alignment, and optimized content across the website. This significantly improved LUTW’s organic visibility, leading to a +326% growth in organic sessions and positioning the organization as a trusted voice in the sustainable energy and non-profit space.

Results at a Glance

  • +45% increase in donor, volunteer and partner engagement via social media

  • +326% growth in organic traffic

  • +258% growth in social media engagement

  • +18% growth in newsletter subscribers

  • Streamlined donation experience with clearer UX and stronger conversion path

  • Revitalized brand identity aligned with modern energy and sustainability goals

  • Established consistent and engaging digital presence

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