The Visibility System: Easy SEO + GEO + AEO for Founders & Leaders to Get Found on ChatGPT and Other AI Platforms

The Visibility System is a 9-module course that teaches founders and business leaders how to use SEO, GEO, and AI to attract clients consistently, without daily posting or costly ads.

Module Outline

Module 1 – Online Visibility in 2025: Core Concepts

  • Easy SEO Fundamentals for Leaders
  • What is GEO (Generative Engine Optimization)?
  • What is AEO?
  • Introduction to LLMs
  • How SEO and GEO work together
  • Differences between AEO and GEO
  • Understanding the Differences Between LLM SEO, GEO, and AEO

Module 2 – Building Your Digital Authority

  • Strengthening your brand presence (LinkedIn + website essentials)
  • Leveraging Google EEAT to build trust and authority
  • Turning data insights into strategic decisions
  • Setting clear, measurable growth goals that align with your vision

Module 3 – Before You Publish: Make Sure AI Can Discover Your Website

  • How AI and search engines crawl and index content
  • Why your website’s robots.txt file is key for SEO, AI discoverability, and GEO
  • Introduction to llms.txt. What it is and why it matters for AI discoverability
  • Simple checks to ensure AI tools like ChatGPT can “see” your content

Module 4 – How to Get LLMs to Recommend Your Business

  • Understanding LLM SEO
  • Essential Visibility Tools
  • Decoding Google AI Overviews & SGE (Search Generative Experience)
  • How AI Discovers Your Website
  • Optimizing for Generative Search Engines
  • Creating GEO-Ready Content. Practical examples
  • Avoiding AI Pitfalls. Common mistakes that damage visibility and how to prevent them
  • Winning Case Studies. Real examples of businesses getting recommended on ChatGPT, Perplexity, and other AI platforms

Module 5 – Top Platforms for Building Online Authority (Ranked by Importance and Reach)

  • YouTube: Your Visual Visibility Hub
  • Reddit: Authentic Community Engagement
  • LinkedIn: The Professional Authority Platform
  • Strategic Platform Selection

Module 6 – Preparing for Google AI Mode: What You Need to Know

  • What is Google AI Mode?
  • How it’s transforming SEO in markets where it’s live (e.g., US, UK)
  • How Google AI Mode impacts search results and AI discoverability today
  • Google AI Mode is coming to Canada and how to stay informed
  • Practical recommendations to future-proof your SEO and content strategy ahead of its launch in Canada

Module 7 – Mastering Structured Data & Rich Snippets for SEO Success

  • Introduction to structured data and rich snippets: What they are and why they boost visibility
  • Timeline expectations: How long rich snippets take to appear in search results
  • Using structured data markup helpers: tools to simplify implementation
  • Verifying and fixing your structured data using Google’s testing tools with AI assistance

Module 8 – Knowledge Check: Key Concepts Review

Module 9 – Scaling and Measuring Your Visibility

  • Tracking performance without overwhelm
  • Quick wins for ongoing growth
  • Building your 90-day visibility action plan

Investment in Your Visibility

$318

This is a guided, hands-on course where I’ll walk you through each step 1-on-1, applying the concepts directly to your business or idea in real time. The full experience takes about 3–4 hours, including your guided application.