SEO: Boosting Sales with E-commerce SEO, Local and International SEO

Cotton yoga pants from a small Canadian business now rank on the first page of Google, competing with the world's largest online retailers without paying for ads, thanks to strategic SEO!

Organic Revenue
↑ 0 %
Organic Sessions
↑ 0 %
For "organic cotton leggings"
# 0

OBJECTIVE

Jacaranda needed SEO optimization to establish a strong presence in the organic cotton leggings niche.

THE CHALLENGE

Jacaranda faced difficulty engaging potential clients due to being outranked by competitors and remaining undiscoverable in local searches.

THE SOLUTION

I developed a comprehensive approach that combined local SEO with eCommerce strategies. Furthermore, I created blog content to expand keyword coverage and improve Jacaranda’s organic search visibility.

SEO STRATEGY

  • Implemented a content-focused SEO plan with strategic keywords.
  • Created and optimized blog content to boost keyword diversity.
  • Enhanced Google Business Profile and optimized on-page elements.

THE RESULTS

  • Local SEO Results: Jacaranda achieved a ranking on the first page of Google.ca for “organic cotton leggings.” While there are some variations in the ranking position, it generally remains on the first or second page.
  • E-commerce SEO Results: This consistent visibility allows Jacaranda’s products to be found on Google with zero advertising expenses, resulting in a remarkable 318% increase in organic revenue.

CONCLUSION

I took an integrated approach by combining e-commerce SEO with local SEO strategies, and it delivered great results. By optimizing both organic search and local SEO, Jacaranda could stand out in a competitive market, increase their visibility, and drive strong sales growth.