Ensogo faced significant hurdles in their SEO strategy due to a lack of keyword research, unclear ranking metrics, and a disjointed marketing approach. The primary challenge, however, was their platform, which restricted essential SEO controls, ultimately hampering the website’s structure and optimization.
I redesigned the entire website using a more SEO-friendly platform, enabling Ensogo to gain full control over its structure and tags. Furthermore, a comprehensive marketing strategy was implemented, including in-depth keyword research and a detailed content audit to align existing materials with Ensogo’s newly defined value proposition.
The project addressed critical gaps in Ensogo’s marketing and SEO strategy, creating a robust foundation for long-term growth. With optimized website architecture and a clear marketing plan, Ensogo is now positioned to achieve improved search visibility and digital performance.