With over 20 years of combined experience across engineering, energy, environmental services, industrial manufacturing, and digital marketing, I bring a uniquely technical and strategic approach to brand development and online growth.
My background in engineering and environmental industries gives me a deep understanding of complex sectors. Combined with my experience in SEO, content strategy, e-commerce marketing, and performance optimization, I offer practical solutions that align with both your technical goals and your brand mission.
While the industry calls it Fractional CMO, I prefer to keep it simple: Strategic Digital Marketing Partner. I work hands-on with your team to build and implement strategy, optimize performance, and deliver consistent growth — without the overhead of a full-time executive hire.
Whether you’re launching a new initiative, refining your brand, or scaling your operations, I help you:
Engineer turned strategist: 10+ years in industrial, energy, EPC, and environmental sectors in Canada, the U.S., and Latin America
Corporate + startup experience: From large-scale infrastructure projects to agile tech startups
5+ years in digital marketing: SEO, content marketing, UX, advertising, automation, and analytics
Entrepreneurial insight: Founder of three businesses, including a startup that secured ~$100,000 in seed funding
Bilingual and bicultural: I bring a global lens to marketing, rooted in integrity, adaptability, and measurable results
Because I offer a strategic blend of:
✔️ Deep knowledge of technical and sustainability sectors
✔️ Strong communication and brand storytelling skills
✔️ Experience building cross-functional strategies that scale
✔️ An analytical mindset combined with a creative, collaborative approach
✔️ A genuine commitment to doing impactful, ethical work
Established Companies
You’re an established company in energy, environmental services, consulting, retail, or manufacturing seeking strategic marketing leadership without hiring a full-time CMO.
Growth-Oriented Teams
You’re building a capable internal team but need outside support to guide direction, elevate your marketing, and align efforts with business goals.
Founders & Executives
You’re an executive, owner, or founder seeking a trusted strategic partner to help you simplify, systematize, and scale.
Impact-Driven Brands
You’re leading a mission-focused business in sustainability or social impact, and you want to amplify that purpose with strategic, values-aligned marketing.
I help purpose-driven businesses scale with strategy-first marketing that blends clarity, creativity, and real-world performance.
Let’s talk about how I can support your next phase of growth.
