We redesigned the website on a more SEO-friendly platform, enabling full control over structure and tags. Alongside technical and content optimization, I conducted a market and competitor analysis, benchmarking Ensogo against other AI-powered ESG reporting platforms. This included evaluating key features, technology differentiation, positioning, and digital visibility to identify gaps and opportunities.
The project created a robust digital and strategic foundation, combining optimized website architecture with evidence-backed market insights. Ensogo now has a clear marketing and positioning strategy, improved search visibility, and actionable insights from competitor benchmarking to guide messaging, investor outreach, and long-term growth.