Norquay Jewellers: E-commerce SEO and UX for a One-of-a-Kind Jewellery Brand
How a niche artisan jeweller became visible to the customers already searching for his work — through e-commerce SEO, keyword strategy, and a smarter collection display.
“I was struggling with attracting customers to my website. I thought I had done everything right while building my web, but it seemed I was missing something.
A friend directed me to seek out Cynthia with Canagrow to help with SEO.
I met with Cynthia and she listened to what I was looking for. She took her time to get to know my business as well as who I was and what I wanted my business to represent.
Cynthia was able to tailor a product to meet my needs and within a very short time I noticed an increase of traffic on my website which led to increased business.
I’m very satisfied and quite happy with what Cynthia and Canagrow did for my business and at a very reasonable cost. I feel I can reach out to Canagrow at anytime for their expertise as Cynthia has demonstrated a personalized approach that shows she truly does care for her clients and their business.”
Brian Moreland — Owner of Norquay Jewellers
The company
Norquay Jewellers creates unique, personalized jewellery — an artisan business where every piece is one of a kind. A beautiful product in a niche where discovery is everything: if searchers can’t find you, the craftsmanship never gets seen.
The challenge
What we built
Competitor and keyword research. A detailed analysis of successful competitors in the niche, plus trending product keyword research — so the SEO strategy was built on what buyers actually type, not guesses.
E-commerce SEO. On-site optimization to make Norquay’s unique products visible and understandable to search engines, targeting the high-intent product searches that convert.
A keyword playbook for the artist. Key product keywords identified and handed to the owner to integrate into how he names and describes new pieces — making SEO part of his creative workflow, not an external chore. Strategy that survives the engagement.
UX and collection redesign. The collections display reorganized so visitors grasp the value and personalization of the jewellery faster — because traffic only matters if the store converts it.
Why it worked
If your products deserve to be found — and your store isn’t showing up where customers search — this is exactly the kind of engagement that fixes it.
Let's talk about your growth
I work with a small number of companies at a time as a fractional growth partner — strategy, direction, and hands-on execution, without the cost of a full-time hire. If you want your marketing foundation built properly and made measurable, let’s have a conversation.
No pitch deck, no obligation — a 30-minute call about where your growth is stuck.