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Brost Chiropractic & Wellness: A Website Revitalization That Brings in Appointments

How a Calgary chiropractic clinic replaced an outdated, desktop-only website with a mobile-friendly site that turns local searches into booked appointments.

Results at a glance:

  • Organic revenue ↑ 377%
  • Organic sessions ↑ 789%
  • Mobile-friendly site launched — replacing a site that received minimal mobile traffic
  • Measurable boost in appointments from clearer service presentation
  • Ongoing monthly SEO continuing to grow local visibility

“Cynthia has been amazing in helping revamp our website and improve its backend, as well as optimizing our SEO. She is very knowledgeable about what we need to succeed online.
Thank you for all your hard work, Cynthia!”

Melissa Davis — General Manager of Brost Chiropractic & Wellness

Industries:

  • Healthcare
  • Local services

Services:

The company

Brost Chiropractic & Wellness is a local chiropractic clinic in Calgary. Like most local healthcare businesses, nearly every new patient starts the same way: a Google search on a phone.

The challenge

The clinic’s previous website was outdated, not user-friendly, and not mobile-compatible — at a time when most local health searches happen on mobile. Visitors weren’t engaging, mobile traffic was minimal, and the site wasn’t doing its one job: turning searches into appointments.

What we built

A full website revitalization. A modern, user-friendly, mobile-optimized site — designed around how patients actually find and choose a local clinic.

Clearer service presentation. Services restructured and presented so a first-time visitor understands what the clinic offers and books faster.

Ongoing local SEO. Monthly SEO work that continues to build the clinic’s local visibility — the compounding layer on top of the rebuilt foundation.

The results

Since the revitalization, the site is user-friendly, visually appealing, and optimized for mobile — leading to increased traffic and engagement. The enhanced presentation of services has attracted more clients, resulting in a measurable boost in appointments. Ongoing monthly SEO efforts have begun to yield results, further contributing to the clinic’s growth and online visibility.

Why it worked

Mobile-first, because patients are. The rebuild started from where the traffic actually comes from — local mobile search.

A website with one job. Every design decision pointed at the same outcome: making it easy to book an appointment.

Foundation, then compounding. The rebuilt site made the ongoing SEO work measurable and effective — build the foundation, then let the monthly work compound on top of it.

If your website looks outdated and isn’t turning local searches into customers, this is exactly the kind of engagement that fixes it.

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